BNB Chain Unveils $100M Incentive Program Upgrade+ tite

BNB Chain Upgrades $100M Incentive Program After Feedback

BNB Chain has announced an upgrade to its $100 million incentive program, shifting its approach to focus on direct token acquisition.

This change comes after feedback from the ecosystem, which revealed that the original liquidity program — aimed at memecoins, DeFi, AI, gaming tokens, and other projects — wasn’t as effective as anticipated.

The initial program, launched in March 2024, was designed to encourage centralized exchanges (CEXs) to list native BNB Chain tokens. It aimed to improve on-chain liquidity and build stronger market foundations, offering rewards to projects listed on major exchanges like Binance, Coinbase, and Upbit, as well as other tiered exchanges like Kraken, Bybit, OKX, Bitget, MEXC, and more. Rewards ranged from $10k to $500k.

However, after a three-week pilot, it became clear that this model wasn’t yielding the expected results. Now, instead of incentivizing through exchange listings, BNB Chain plans to directly support high-performing projects with investments.